illycaffè has always pursued an unwavering commitment to highest ethics, aiming to improve quality of life for all of its stakeholders. The heart of this commitment is a belief that also serves as operating philosophy: that the continuous pursuit of quality sets into motion a virtuous cycle that creates value for all parties involved, from coffee farmer to the consumer’s cup.
For illy, quality and sustainability are an inseparable pair: only the truly excellent is sustainable, and anything worth sustaining must be excellent.
Sustainability has three-fold implications at illy: economic, social and environmental.
Economic sustainability is pursued precisely through the creation of value for all stakeholders, from farmers who earn above market prices in exchange for meeting quality standards, to the consumer, who enjoys a better coffee experience thanks to this quality.
Social sustainability is based on the concept of individual growth and self-fulfillment, starting from coffee-growing communities enjoying improved living conditions due to rising incomes.
Finally, environmental sustainability is achieved through respect for the planet through, for example low-impact growing practices and recyclable packaging.
Sustainable development for illy is a continuous balance of improvement and innovation on one hand, and of responsibility for people and the environment on the other: an ambitious, deliberate balance between the achievements of modernity and the possibility for those who come after us to enjoy, at very least, the same opportunities as we do today.
The current process of transformation of every aspect of our life towards a higher level of individual and social responsibility, developed by the projects included in this constantly updated map and by many others not yet included, is thus made visible and above all accessible and therefore open to opportunities for connections and collaborations.
Since 2003, when at Cittadellarte we started to systematically catalogue responsible practices in their different declinations around the world, the global movement of social awareness has reached a wider and wider scope of individuals, communities and institutions.
The project Geographies of Change maps this movement into the form of a participative online archive which intends to be a utility contributing to achieving two strategic global objectives: making public, visible and usable the common good represented by the concrete experiences already active in the world, and facilitating connections, both within this geography and among its hubs and any other civil society organization with which to build bridges and collaboration paths.
Created by Cittadellarte and the University of Ideas as a platform for research and action, it aims at being an open project in progress, generated by the users themselves: everybody is invited to position themselves within this geography and to explore it experimenting its potential in the context of their own research and practice.
The ultimate goal of the Geographies of Change is making more obvious, shared, incisive and deep the impact of the practices aiming at changing our societies towards more responsible cohabitation models with ourselves and the planet. Each of us is invited to consider assuming a role which goes beyond being a member of a hypothetical democratic society and activating themselves as agents of change. At Cittadellarte, we have developed an articulated narrative and an hands-on implementation model for this process: we started off by reflecting within the open laboratory of the University of Ideas on the undelivered dream of democracy (rule of the people, from ancient Greek Demos and Cratos) and on the instituting power embedded in daily practices enacted by all kinds of organizations. Each of them constitutes an actual microstate, with its legislative and governing bodies: they perform practices by means of which they actually express power. Thus we coined the term Demopraxy, by which we mean this more effective and actual declination of an old and never accomplished dream, that of Democracy.
Please refer to our websites for further information and contact:
www.cittadellarte.it/en/attivita/demopraxy
www.cittadellarte.it/unidee/
Cittadellarte is a new model of artistic and cultural institution which places art in direct interaction with the different sectors of society, in order to inspire and produce a responsible transformation through creative ideas and projects.
Michelangelo Pistoletto's symbol Rebirth is an elaboration of the mathematical sign for infinity. The two opposite circles represent nature and artifice, the central circle is the conjunction of the two and represents the womb of rebirth.
Take part too: www.terzoparadiso.org
